email marketing segmentation
Do you want to make the most of your email database? Personalise your communication with each customer and increase its effectiveness and performance. Make sure to keep your fans as happy as possible.
The analysis of your email marketing database will get rid of inactive email addresses. Behavioural patterns that are typical of your customers will be determined and the target audiences will be segmented accordingly. The current state of segmentation will be assessed, and a plan will be developed to utilise each segment of your contact database based on available data (demographic, business, etc.).