content marketing
Do you need to steer people to your website but don’t have the right content? A comprehensive proposal will be developed for you to attract visitors and engage them at the right stage.
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Do you want to build the right content for your website?
Contact usWhat can we
help you with?
Content strategy
- The unique value proposition your online content can deliver will be identified, as well as the target audiences to aim it at.
- You’ll get drafted types of content and topic areas your brand will be associated with, and plans for how your website will get these across to your target audience.
- Thoughtful personas and keyword analysis will help identify precisely what your customers are searching for.
- Tailor-made content will be developed for each phase of the customer “shopping” cycle.
Content audit
- analysis of the performance of existing content and proposing further steps
- optimising page content and proposing suggestions for suitable content
Content setup
- devising personas – representatives of target audiences
- defining topics based on keyword analysis
- establishing an editorial calendar
- regular content creation following the proposed strategy (copywriting, blogs, etc.)
Analysis and evaluation of content activities
- regular analysis of content activities
- evaluating the success rate
- proposing actions to improve content