AI Search

SEO has so far been associated mainly with search engines. Google and SERP positions have played the strongest role. However, with the advent of artificial intelligence (AI), the environment is changing. Today, AI is used not only by new language models (LLMs), but also by search engines themselves. As a result, answers are not based only on the classic page ranking. They are often combined from various sources and supplemented with information synthesis. What was once sufficient for optimization for a single keyword no longer guarantees visibility. What is decisive is how the brand is perceived by AI, whether in the search engine or in the generated answers.

That is why new approaches are increasingly being discussed. These include GEO (Generative Engine Optimization), LLMO (Large Language Model Optimization) and AEO (AI Engine Optimization). For now, these are mainly concepts. However, they indicate a shift in SEO beyond traditional search. Our articles follow these changes. They provide an overview of how AI is changing search behavior, influencing content strategies and shaping the future of online marketing.