Moz is a software company that Random Fishkin and Gillian Muessig founded in 2004. Originally called SEOmoz, it started as a blog and an online community where some of the world’s first SEO experts shared their experiences and ideas.

Today, MOZ is already known as software specializing in web search and website analysis. Its tools provide information about SEO (Search Engine Optimization), website evaluation, keywords, and other factors that affect websites’ visibility and performance in search engines.


Moz provides a toolkit and analysis for digital marketing professionals and web owners to improve the performance of their search engines, such as Google. 

These tools include keyword analysis, tracking of organic and paid search results, SEO audit, domain authority measurement, and other metrics that help to optimize content and improve position in search engines.

In addition to being paid for, they also offer free tools that you can use for free registration. These instruments are as follows:

  • Domain Analysis
  • Keyword Explorer
  • Link Explorer
  • Competitive Research


The preferred functions include, for example:

Keyword Analysis: Use Moz tools to identify relevant keywords that could attract visitors to your website.

Preview from the Moz Keyword Analysis.

Seo Audit: Use Moz tools to evaluate the website’s technical and content aspects to identify and correct vulnerabilities and shortcomings.

Preview from Moz SEO audit

Monitoring of search results: Use Moz tools to monitor the positions of your keywords in search results and to monitor changes in competition in your area.

Preview from Moz Monitoring of search results