A blog is an online format with articles arranged in reverse chronological order. It usually contains text supplemented with images, videos, or infographics. A blog article emphasizing SEO will help a website appear higher in Google searches.


A blog is an integral part of content marketing. Its primary purpose is to connect your website with a relevant audience that has the potential to convert. It is a type of website that is regularly updated with new content. Individual articles are arranged in reverse chronological order. In other words, more recent texts will be shown to users first. The most famous editorial system for creating blogs is the WordPress platform.

Although private blogs on various social topics were popular in the past, nowadays, mainly corporate blogs are popular, often part of more extensive websites and specialized e-shops. Their task is to orientate users to the issue and introduce them to news in the range of services or individual products. Various guides and tips are also popular.

When you want to keep track of your activities, create an editorial calendar, an efficient way to plan your content. In addition to the headlines and content of individual articles, you can also record the number of views. This will give you an overview of which articles have attracted the most broad audience or generated the most conversions.

You can be inspired by our blog, which we have successfully transformed into a Visiguide magazine, and we will be happy to help you create your blog.