Black Friday is the biggest shopping event of the year, during which stores and e-shops offer record discounts to entice shoppers. It brings several advantages – higher sales for shop owners and cheaper customer shopping. It falls on the last Friday of November every year.

Black Friday originated in the USA and got its name due to the busiest day after Thanksgiving, during which there was congestion and chaos in the cities. This day became established over time as a holiday for the best discounts.


Black Friday is not the only shopping day in November. Many retailers often start preparing a few days in advance, offering discounts all week. Some even offer them for a whole month. The goods are sold at promotional prices with discounts of 20 to 80%, or you can find advantageous offers of 2 for the price of 1. Visits to online stores can grow by up to 200% these days.

Many people use this time to buy Christmas gifts, so you should have a thought-out strategy to reach customers and get the most out of Black Friday.

Place the most attractive offers on the web in a visible place, offer customers discount coupons for sharing your store on social networks, and create gift sets from products, such as gifts for men or women. List enticing limited discounts, free shipping, referral coupons, or gifts with purchase.

Also, read our e-book How to Prepare for the strongest season of the Year from Visibility Specialists. In it, you will find important information about Black Friday, instructions on preparing for this event, and exciting statistics from previous years.