Bing is a search engine developed by Microsoft. Its name has undergone two changes over the years. In 2005, it was called MSN Live, but a year later, it was renamed Windows Live Search until, in 2009, it was given the current name Microsoft Bing (known as Bing).


Bing displays search results in the SERP, just like Google, based on the user’s terms (queries) entered into the search field. Bing also provides search results in text, images, or videos. Despite the tremendous popularity of Google, Bing is not idle and is trying to improve its search engine. A new feature is the implementation of AI chat directly into the search. The significant disadvantage of Bing is that it is not as secure as Google.

Globally, Bing is used by almost 3% of users, while Google accounts for up to 93% of the market.

Differences between Google and Bing:

  • The homepage of the Google search engine is minimalist, and its design changes minimally (mostly only when celebrating important days and events).
  • Bingu’s homepage offers greater customization to its user and the latest news from the world, along with elaborate backgrounds made up of professional photos.
  • Bing offers other services in addition to search results
  • Bing Shopping – here, we find information about the price, brand, and product description based on the products the user searched for.
  • Bing Maps
  • Bing Images
  • Microsoft Translator – translator into more than 60 languages.
  • Microsoft Advertising (Bing Ads) is a platform for setting up PPC ads, similar to Google Ads.
  • AI chat is also part of the search.